10ML Price-per-ml Index 2026: what perfume costs per ml

Price per ml by size

Across all 1,060 perfumes. The range runs from the lowest to the highest price per ml in that size.

Designer and niche, size by size

The same figures, split by designer and niche.

At the median, a 10ml of a niche perfume costs €3.73 per ml, and a 10ml of a designer perfume €2.41.

The dearest and cheapest houses per ml

Among the 46 houses with at least 10 perfumes at 10ML, the median 30ml costs most per ml at Clive Christian (€10.94) and least at Mancera (€1.56). Each figure is the median of that house’s 30ml prices per ml.

By perfume house

The 48 houses with at least 8 perfumes in the catalogue, most perfumes first. Each cell is the median price per ml of that house in that size.

Decant or full bottle: the same perfume per ml

What the same perfume costs per ml as an official full bottle and as a 10ML 30ml decant. For 47 perfumes we recorded one full-bottle price, from the house’s own EU shop or a large EU perfume retailer, between 27 September 2026 and 2 October 2026, and set it against today’s 10ML 30ml price.

At the median, the 30ml decant costs 1.14× the bottle’s price per ml; the middle half of the perfumes sit between 0.95× and 1.51×. For 15 of the 47 perfumes (32%), the decant costs less per ml than the bottle.

The bottles hold 50ml to 100ml, and a larger bottle of the same perfume usually costs less per ml. Bottle prices carry the day they were read; decant prices are today’s 10ML member prices, VAT included. A figure below 1× means the decant costs less per ml.

How the index is built

• Every perfume on sale, in every size it is offered in: 3ml, 10ml and 30ml. One price per perfume and size.
• Price per ml is the price divided by the millilitres, in euros including VAT.
• The median is the middle value: half the perfumes cost less per ml, half cost more.
• Niche means the perfume is in our niche perfumes collection; every other perfume counts as designer.
• Niche or designer is decided once per house, from our house list, so every perfume of a house sits on the same side.
• What is measured: 10ML member prices with VAT included, the same price in every EU country we deliver to.
• What is not: this is not a market average and does not cover other shops. The perfumes are the ones 10ML stocks, weighted to popular and recent launches, with niche houses over-represented.
• Sample today: 1,060 perfumes from 89 houses, 460 designer and 600 niche, 3,172 prices in all.
• The figures refresh from the live catalogue at least every hour. The text is reviewed every month; the date under the title shows when it last changed.

Download and reuse the data

The CSV has one row per perfume and size: house, perfume, tier, size, price, price per ml and the product page. It is built from the same catalogue as this page. When you quote a figure, give the date, as prices change: these tables are from 11 October 2026.

The same rows come as JSON, and the full-bottle prices have files of their own, each row with its seller, page and date.

Questions people ask